The importance and significance of Grady Hospital to the city of Atlanta cannot be understated. It is the only Level 1 trauma center in the city. Without Grady their would be no Super Bowls, no national conventions, no Final Fours, no Olympics – organizers would be hesitant to stage big events in the city. Yet for years, Grady was in danger of closing its doors. Led by a motivated group of key business and community leaders The Grady Foundation launched the ad and fundraising campaign: You can’t live without Grady. Grady can’t live without you. This video was an effective tool in the fundraising campaign.