What If

The importance and significance of Grady Hospital to the city of Atlanta cannot be understated. It is the only Level 1 trauma center in the city. Without Grady their would be no Super Bowls, no national conventions, no Final Fours, no Olympics – organizers would be hesitant to stage big events in the city. Yet for years, Grady was in danger of closing its doors. Led by a motivated group of key business and community leaders The Grady Foundation launched the ad and fundraising campaign: You can’t live without Grady. Grady can’t live without you. This video was an effective tool in the fundraising campaign.

Client: The Grady Foundation
Agency: Turner

Category: Branded Content
Services: Scripting, Production, Direction


We are storytellers. We craft sensory and emotional connections to your brand.

East Coast – Atlanta


West Coast – Los Angeles


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